Content marketing is not new. Brands have been using it to drive sales and be thought leaders in their space since quite some time now.
This video (from the Content Marketing Institute) highlights the key events in the history and evolution of content marketing:
Some milestones in the history of content marketing include:
- John Deere’s launch of The Furrow magazine in 1895
- Jell-O’s distribution of free copies of a recipe book in 1904
- Procter & Gamble’s radio soap operas with brands such as Duz and Oxydol in 1930s
- Hasbro’s partnership with Marvel to create GI Joe Comic book in 1982
- LEGO’s launch of Brick Kicks magazine, now known as LEGO Club Magazine
Watch this video to know about more such interesting moments in the history of content marketing.
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