What is Content Marketing?

Image source: Calvin and Hobbes by Bill Watterson

Storytelling that is relevant, engaging, consistent and has a purpose is content marketing.

• Relevant & Engaging: The stories should concern the audience, they should be able to relate to them.
• Consistent: Your audience needs to get these stories at regular intervals. If you keep them waiting for long, you will lose them sooner or later.
• Has a purpose: Your story should have a well-defined purpose, it should elicit some reaction from the audience.